AIA and Armando Testa describe a new joyful recipe with BonRoll

AIA and Armando Testa have launched a new episode, dedicated to the iconic BonRoll, in the new campaign created for the historical brand from Verona.  This is the second episode of the “La ricetta della gioia”, (Recipes of Joy).   This is a communication format where the protagonists describe their personal recipes, consisting of people, emotions and moments, as well as the quality guaranteed by AIA.

This time a family dinner is featured, where the host of the house welcomes friends and relations into the living room: while waiting for the meal to be prepared, the group starts chatting and exchanging thoughts, sparking fun moments to share over  their favourite meatloaf of white meat.

The ad is on air with two subjects: whole BonRoll, traditional oven baked meatloaf,

and sliced Bonroll, showing a new way of preparation, pan-fried slices in just 15 minutes. Both ads come in cuts of 15 and 30 seconds.

Both formats close with the AIA jingle, featured throughout the project: the iconic  “Mi piaci…ah-ah” from the track “Tuca Tuca” (Boncompagni, Pisano), the hit sung by Raffaella Carrà, on this occasion it becomes “Che gioia… AIA”, played at the end of each ad with the protagonists enjoying a joyful meal. The jingle was specially created along with the music by Operà Music, as well as being really memorable, the goal is to unify the strategic work, and it will be featured in all the coming subjects in the series. 

Once again the ad was directed by Federico Brugia and production was managed by Think Cattleya, thus continuing the collaboration started when Carne al Fuoco was released and which aims to follow the entire product range of the brand from Verona. 

Paolo Tresoldi directed the social contents and the photos.

CREDITS  

Client: AIA 

Marketing Manager AIA Meats Business Unit  Manager: Davide Veronesi

Agency: Armando Testa

Executive Creative Direction: Georgia Ferraro and Nicola Cellemme

BonRoll Creative Team: Roberta Campagna, Gaetano Corvino, Federico Albanese.

Strategic Team: Guglielmo Pezzino, Arianna Nicoletti

Digital Creative Direction: Gabriella de Stefano, Paolo Fenoglio

Social Team: Andrea Gaetani, Alberto Di Palma, Chiara Sclerandi

Client Lead: Nicoletta Pittino

Client Service: Claudia Bartorelli, Maria Giovanna Lanzillo

Production Company: Think Cattleya 

Director: Federico Brugia

Social Director and Photos: Paolo Tresoldi

Jingle and Music: Operà Music

Media Planning: iProspect (dentsu Group)