Acqua Valmora and Armando Testa take to the courts with the new ad dedicated to Tennis

The brand narrative of Acqua Valmora is evolving and thanks to the new version of the corporate ad created by Armando Testa  the connection with the world of tennis is growing even stronger.  The goal is to consolidate the brand’s positioning as official partner of the Italian Tennis and Padel Federation  and as the  “Water of Italian Tennis”, while still focusing on the distinctive values of its Alpine origins, naturalness and purity.  

The little fawn is once again the star of the new subject. Wandering through the Rorà Mountain Park  – in the heart of the Piedmont Alps  – all of a sudden he finds himself in a tennis court, nestled among the mountains, as if attracted by the call of the passion for sport which the brand embodies. 

The tennis court, immersed in nature,  perfectly represents the encounter of the two souls of  Acqua Valmora: on the one hand uncontaminated nature, a place where water flows pure, and on the other the world of tennis which the brand has consistently dominated. 

The campaign claim “La fonte della tua natura”  (The source of your nature) is complemented in this new subject by a voice announcing  “L’Acqua del Tennis Italiano” (The Water of Italian Tennis), which reinforces Valmora’s positioning as the official water of this sport. 

The ad is running on TV, with extensions on social and digital channels, along with press planning and visibility initiatives on the occasion of major international tennis events such as the Rolex Monte-Carlo Masters, the Internazionali BNL d’Italia in Rome, the Davis Cup and the Nitto ATP Finals in Turin where Acqua Valmora is a partner.

The ad was produced by AT Studios, with CGI and directing support from  H7-25.

Planning managed by Personal Media.

CREDITS

Client: Acqua Valmora

Agency: Armando Testa

Creative direction: Jacopo Morini and Fabiano Pagliara

Creative team: Caterina Maliardi, Ilaria Lavagnolo

Head of client service Turin: Giovanna Farè

Client service: Francesca Romaldo

Production: AT Studios