“Hey, grown-ups, listen to us!”
This is how the new Tenderly campaign begins: with a special call that is impossible not to hear because it is so many children sitting on their potties doing it, and what they are telling us is important: “we all need tenderness… and not only when we go potty!”
We went to the deeper meaning of the word ‘tenderness’ and its indispensable value in today’s life. The result is a distinctive campaign, with a completely new language for the product category. We are called upon to listen to the true voice of so many children who ‘see ahead’ and, starting with an everyday product, an important message with a much deeper meaning is given.
This is how the new Tenderly campaign begins: with a special call that is impossible not to hear because it is so many children sitting on their potties doing it, and what they are telling us is important: “we all need tenderness… and not only when we go potty!”
We went to the deeper meaning of the word ‘tenderness’ and its indispensable value in today’s life. The result is a distinctive campaign, with a completely new language for the product category. We are called upon to listen to the true voice of so many children who ‘see ahead’ and, starting with an everyday product, an important message with a much deeper meaning is given.
Year
2024
