BDF Industries launches One Flow. One Glass. New positioning and new brand image with Armando Testa Design

BDF Industries is a  leading company in the glass industry, and they have now engaged AT Design, the packaging and branding unit of the Armando Testa Group, for a wide-ranging brand image project.

The brief starts from the need to reposition the BDF brand within the competitive international landscape, ensuring that the communication conveys the technological scope of the solutions offered and the innovative vision involving all divisions of the company in a single process of continuous improvement.

The agency worked, in collaboration with the strategic AT Brain unit, to analyse the reference market with the goal of defining a clear and distinctive positioning. This strategic analysis led to the development of the payoff: ‘One Flow. One Glass.’ This message is consistent with the company’s values and purpose, and underpins all brand communication and imagery.

The brand restyling project involved simplifying aspects of the design and colour palette and introducing a gradient, ranging from orange to blue-green, which reflects what  BDF can offer: a comprehensive range of solutions, from melting plants to forming machinery – the two fundamentals of hollow glass production.

BDF was present with this new revanìmped identity at the Glasstec 2026 trade fair in Düsseldorf. For the occasion, AT Design oversaw the company’s image, developing a key visual and visual identity materials for the design of the stand.

The visual depicts a formless shape – material and luminous – that floats in the air and captures all the nuances of glass, from warm, incandescent orange to cool, solid blue. The perfect visual interpretation of One Flow. One Glass. The new brand identity has been used to update the content of the  website, with the aim of promoting a coherent and consistent image across all touchpoints. The project is further complemented by a social media strategy dedicated to the LinkedIn platform.

Securing this new commission confirms AT Design’s expertise in the industrial sector. Furthermore, the project reflects a tried-and-tested operational model, capable of combining strategic rigour, vision and creative synthesis through the multidisciplinary integration of resources.

Credits

Agency: Armando Testa Design

Creative Direction: Roberto Gresti

Creative Team: Lara Aldrighi, Dario Trigiani, Delia Laviola

Head of Client Service Milan: Emanuele Cicogna Mozzoni

Client Service: Matteo De Donà

Strategic Team: Arianna Nicoletti

Social Media Team: Gabriele Lai