The perfect mix has arrived: Bontà Pronte and Gallo Blond, in the new tv campaign created for Riso Gallo by Armando Testa.

At the heart of Riso Gallo’s new TV campaign we find a mix of convenience, taste, and fun. Once again it  features two stars of the brand’s ready-to-eat line: Bontà Pronte and Gallo Blond, the white rice ready in one minute.

Conceived by the Armando Testa agency, the campaign (link https://youtu.be/R-fKScm6OPM ) reaffirms the central role of the iconic Rooster, which fronts a lighthearted and instantly recognisable advertising tone. In the ad dedicated to Bontà Pronte, it’s his voice that transforms the product storytelling into an engaging jingle, while a family prepares a simple and easy lunch.

The finale is dedicated to Gallo Blond with new never seen before animation: Gallo takes on the role of an energetic DJ, the undisputed mixing master. With one hand, he holds his headphones, while with the other he has great fun “scratching” the  plates of rice as if they were vinyl records, demonstrating the versatility of one-minute rice with just a few moves, showing how perfect it is to create a veritable compilation of recipes, from poké bowls to rice salads to side dishes.

Planning for the campaign was managed by Media Italia, and it has been running since 19 July on  TV and digital channels in cuts of 15 seconds; it is also backed up on social media with the same ironic, dynamic and engaging tone as the film.

Credits:

Client: Riso Gallo

Commercial Manager: Carlo Preve 

Marketing Manager: Marco Devasini 

Agenzia: Armando Testa

Creative Direction: Jacopo Morini and Fabiano Pagliara

Creative Team: Dario D’Angelo and Daniele Bona

Head of Client Service Turin: Giovanna Farè

Client Service: Chiara Bonet

Media Centre: Media Italia