PARMACOTTO
When you try Parmacotto, you'll go crazy for Parmacotto
Parmacotto is back! Great loves are never forgotten, and years after the Parmacotto commercials that gave Christian De Sica the role of a hilarious delicatessen owner, and introduced audiences to one of the most beloved formats of all time, the two protagonists are back together on the scene.
Built on the concept “When you try Parmacotto, you’ll go crazy for Parmacotto,” in the new commercial De Sica indulges in his greatest passion, Parmacotto, dedicating a song to it that reinterprets the notes of a famous evergreen, “Cuore matto,” and also giving his favorite ham his most famous and remembered line: “Delicatissimo!”
Exceptional direction by Paolo Virzì, for a memorable and entertaining story, capable of rekindling the emotional connection with longtime audiences and speaking to new generations.
