Greta Ferro chooses her own path with the Lancia Ypsilon Turbo 100 petrol in the new campaign created By 777

To mark the presentation of the new Ypsilon Turbo 100 Petrol, Lancia is advertising once again with a simple and contemporary TV campaign.

The commercial, created by the 777 agency, a collaboration between Armando Testa and Herezie,  stars actress Greta Ferro and depicts a slice of life in her daily routine. Sitting at a table  in a restaurant, she is waiting for her agent, who is late and arrives out of breath and immediately starts to describe a new project – tailor-made for her.

But what really captures Greta’s attention aren’t  his words, rather the keys to the new Ypsilon lying on the centre of the table. When the waiter arrives, she has the ideal opportunity: the actress gets up and, unnoticed, walks off with the keys to get behind the wheel of the car parked outside.





The story continues through the Roman night, where the car becomes a means to express  freedom and energy. In this context, the Ypsilon Turbo 100 Petrol asserts itself as a natural choice, in tune with its driver, and this becomes clear as the actress’s inner voice expresses: “This is my choice.”

The new Ypsilon Turbo 100 Petrol is accompanied by the campaign slogan  “Tua la strada. Tua la scelta” (Your road. Your choice.) This further underscores the model’s positioning, designed to satisfy all those who prefer manual driving, recognising it  as something simple and reliable.

Turin is the brand’s hometown, and here the campaign has been extended to cover the urban landscape with a high-impact installation in the Gran Madre di Dio church. In this symbolic context, the New Ypsilon Turbo 100 engages with one of the city’s most iconic landmarks thanks to an imposing billboard that translates the campaign’s creative concept—”Beauty changes perspective”—and integrates architecture into the visual storytelling. This project consolidates the bond between Lancia and Turin and offers a contemporary reinterpretation of the city’s aesthetic tradition.

The petrol engine is available on the three trim levels in the range: Ypsilon, Ypsilon LX, and HF Line, to suit different lifestyles while always  maintaining high quality.

The campaign is scheduled to kick off in Italy from 10th May, and it will run on TV, print, radio, and the brand’s social and digital channels, with follow-up to reach all European markets where Lancia operates.

CREDITS:

Advertising Agency: 777

Deputy Executive Creative Director: Angelo Ratti

Creative Team: Marta Foli, Federico Albanese, Giulia Di Crescenzo, Mattia Grassi

Client Director: Marco Evola

Account Team: Diletta Marchi, Giulia Ghignone

Production Company: Buddy Film

Produced by: Alessio Gramazio & Paolo Calabresi Marconi

Director: Federico Brugia

DOP: Marcello Dapporto

Senior Producer: Giulia Buffa

Producer: Nina Notari

Post Producer: Giada Destro

Costume Designer: Elena Manferdini

Set Designer: Massimiliano Sturiale

Film Editor: Vilma Conte

Postproduction Video: Band22

Postproduction Audio: Disc to Disc

Client production advisor: The Producer International

Music: LANCIA My Choice

Title: LANCIA My Choice

Composer: Flavio Ibba-Antonio Condello

Publisher: Red Rose Productions

Vox: Jen