In the spirit of entertainment with Unipol Dome and AT Design




Armando Testa Design, the unit in the Armando Testa Group which specialises in branding and design has been recruited by Unipol to design the logo of Unipol Dome, the new  venue in Milan, dedicated to entertainment and sport.  



The building was designed by the international firm of David Chipperfield Architects and ARUP, and it is destined to become one of the city’s go-to points  for concerts, big events, and sporting competitions. 

Unipol has signed a 10-year agreement, in the capacity of title sponsor, with the CTS Eventim group, a German multinational which owns the property. 

In this context, AT Design has developed a logo transforming the distinctive architecture of the structure into a graphic design.  

The logo was inspired by the three concentric bands that emphasise the volume of the building. The structure gradually opens upwards, creating a continuous dialogue between the space, light and the city. 

These architectural features, covered by an LED system to project visual contents, have become a distinctive and recognisable trait in the logo, with fluid lines and a gradient inspired by the corporate blue of Unipol providing a graphic reinterpretation. 

The result is a dynamic and contemporary logo, created to express solidity and movement, technology and emotions all at the same time. This is an image which can anticipate the immersive experience the Unipol Dome offers, transforming the building into an urban icon and a communication platform open to the city. 


Credits

Agency: AT Design

Creative Direction: Roberto Gresti

Creative team: Vittoria Fava, Dario Trigiani

Head of client service Milan: Emanuele Cicogna Mozzoni