“I am the Monzino”: the new 5×1000 campaign created by Armando Testa for the  Monzino Cardiology Centre is underway.

What makes a real difference in research,  is a contribution from everyone.

That is the underlying premise behind the new 5×1000 campaign created by the Armando Testa agency for the Monzino Cardiology Centre,  a reference point in Italy in the fight against cardiovascular diseases. 

The campaign is fronted by four faces that are very well known to the public in Milan and also nationally: content creator Aurora Ramazzotti, 1982 world champion Fulvio Collovati and artists Dargen D’Amico and Elio. Four exceptional ambassadors, donning lab coats and stethoscopes – they have decided to symbolically join the Monzino cause.

“I am the Monzino” is the title of the campaign: a declaration that conveys a strong sense of solidarity and belonging, and this year it extends a hug out to anyone who decides to donate.  Because supporting research really means being part of  Monzino.

The campaign closes with the message: Whoever fights for the heart is one of us.  

The campaign was created by the Armando Testa agency, with photography by Paolo Tresoldi. The campaign is planned from May to September and includes press, outdoor,  bus shelters, trams and dedicated content on the brand’s social media channels.  

Production Company AT Studios, media planning managed by Media Italia.

CREDITS

Agency: Armando Testa

Executive Creative Directors: Georgia Ferraro, Nicola Cellemme

Creative Supervisors: Maria Meioli, Lorenzo Blangiardo

Creative Team: Roberta Campagna, Andrea Gaggianesi, Alessia Molinari

Client Director: Laura Alberti

Client Service: Edoardo Panizzi

Production Company: AT Studios

Media Agency: Media Italia

Photography and  Post production: Paolo Tresoldi