The most authentic source of beauty is the skin: its radiance fully reveals itself when it is well hydrated, releasing a new light. From this idea comes BioNike’s digital campaign, dedicated to the new Defence Color Hydra Glow Foundation. The commercial unfolds in an evocative atmosphere, shaped by plays of light that recall the reflection of water, a symbol of hydration and vitality.
In this setting, the protagonist expresses a natural and radiant beauty, in line with the claim: “A new light for your beauty.”
The concept comes to life within an iconic and timeless setting: the Palais Bulles, a striking and evocative location characterized by sinuous lines and soft colors, perfect for enhancing the creative concept.
The commercial thus becomes an invitation to give your beauty a new light with an innovative product, capable of delivering high performance while ensuring the utmost respect for the skin, even sensitive and allergy-prone skin, without compromise.
In this setting, the protagonist expresses a natural and radiant beauty, in line with the claim: “A new light for your beauty.”
The concept comes to life within an iconic and timeless setting: the Palais Bulles, a striking and evocative location characterized by sinuous lines and soft colors, perfect for enhancing the creative concept.
The commercial thus becomes an invitation to give your beauty a new light with an innovative product, capable of delivering high performance while ensuring the utmost respect for the skin, even sensitive and allergy-prone skin, without compromise.
Year
2026
