Cuki is back on TV with Armando Testa and the “Food Game” campaign

Durability, practicality, ergonomics: Cuki’s aluminum extra-strong trays always take their place on the winners’ podium for quality. And now Cuki is back on TV with their “Food Game” to tell us all about it. This new communication campaign was created by the Armando Testa agency, it  describes how excellent their products are  in a simple,  fun and engaging way.

This stands as confirmation that the Testa style has a distinct visual signature that upholds continuity and remains contemporary even as it evolves. The tone of the new campaign remains faithful to the previous iconic campaign  “Food Attack”: the theme of a paradox was a success in becoming an original and amusing multi-subject campaign, able to touch people’s hearts with its simplicity and light-heartedness.

With today’s new  10’ reboot’, food takes centre stage, but in an even more playful way – literally this time. Cuki’s aluminium trays turn into two loveable tennis rackets which challenge each other to a match with side dish shots. Durability is always the winner.  Game, set, Cuki.

The campaign kicks off on 30th March, airing primarily on digital TV channels, strategic planning also includes  Amazon channels. The campaign also features a complete social media toolkit, with specially created static and dynamic  assets  to reach targeted strategic objectives.

Produced by AT Studios. Media planning managed by Media Italia.

CREDITS

Client: Cuki Cofresco

Marketing Manager: Carlo Bertolino

Brand Manager: Elisabeth Beccaris

Agency: Armando Testa

Creative direction: Jacopo Morini and Fabiano Pagliara

Creative team: Gabriella De Stefano, Dario D’Angelo

Social media manager: Eleonora Valerisce

Head of client service Torino: Giovanna Farè

Client service: Francesca Romaldo

Production: AT Studios

Media: Media Italia