Pool Pharma assigns media management to Media Italia. 

Pool Pharma has chosen Media Italia, the media agency in the Armando Testa Group, to manage their media planning. 

The assignment is the result of an encounter between two Italian excellences, who share a solid and innovative entrepreneurial vision, deeply rooted in Italy.

Founded by Giorgio Pizzoni, Pool Pharma is managed today by Camilla and Sandro Pizzoni. This Italian family company stands out thanks to its independent and human approach, far distant from the logics of large scale multi-national pharmaceutical companies. 

A company “with a human face”, a pool of people who work together every day with passion and skill to achieve a common objective: promote daily wellbeing thanks to quality products, such as MG.K Vis, Kilocal, Water UP, Urogermin, Melasin and Triocarbone.

Regarding this partnership, Valentino Cagnetta, CEO of Media Italia, comments:

«We are enthusiastic about the trust that Pool Pharma has recognized in our commitment, our concrete approach and our capacity for innovation.»

Media Italia continues to invest in developing owner platforms based on AI and ML, solutions that satisfy market demands, while paying particular attention to the needs of companies that invest in Italy, overcoming the limits of standarised approaches, less suitable to the real situation in Italy.