“Ready for the future”: the new Daikin campaign created by Armando Testa

Whatever your future, Daikin is with you.

That’s the concept behind the new campaign created by Armando Testa for the leading climate solving company,  which looks to the future with a strong yet simple message: get ready for tomorrow, today.

The campaign comes to life from a bold idea: even if you live on Mars, Daikin will be with you. To illustrate this, Daikin has chosen an exceptional voice: Gianluca Torre, a major player in Italian real estate, creator and television personality, the ideal figure to give an interpretation of the vision of contemporary, casual and sophisticated living. 

Torre lends his voice with an ironic and authoritative tone to an immersive ad, transporting the viewer to a future which might seem far away but thanks to the technological solutions conceived today, is already something we can imagine.  A comfortable house which is “future proof” since it is equipped with all of Daikin’s technology. 

Air conditioning, heating, heat pumps and air purifiers:  every location, even the most extreme, can be enjoyed to the most thanks to Daikin’s cutting-edge, sustainable and long lasting solutions. And the future is not exclusively Mars: it’s a more efficient house, it’s reducing consumption, and making our choices to experience the planet in a more aware way. 

The “Pronti al futuro”, (Ready for the future) campaign was produced by AT Studios, and will be on air from 16th June with a radio campaign and a display and in coming weeks  video-strategy on CTV and digital platforms. 

Credits:

Client: Daikin Air Conditioning Italy S.p.A.

CMO: Andrea Grassi

Marketing Department: Patrick Sirtoli, Sara Carfagna

Agency: Armando Testa S.p.A.

Executive Creative Direction: Michele Mariani 

Creative Team: Andrea Lantelme, Sara Greco, Martina Nota, Laura Celli Volta

Client Director: Gina Graci

Account Team: Carlo Piacenza

Head of Social Content: Andrea Gaetani

Social Media Manager: Chiara Sclerandi

Motion Designer: Luca Perli

Production Company: Armando Testa Studios

Director: Danae Mauro