Turin, Feb. 14, 6 a.m.
It is the dawn of Valentine’s Day and the city is waking up in an unusual way.
On the bridge in front of the Gran Madre is a giant banner, totally unmarked, with the question “What would you do for love?” At the same time, postcards and stickers with the same inscription begin to appear in the city. There are hundreds of them and they can be found everywhere: shop windows, club bathrooms, windshields, lampposts, school and university bulletin boards.
Thus began the word of mouth: social media filled with content and newspapers, particularly La Stampa, with articles.
Three days later, on February 17, comes the answer to the question, “The true gesture of love is to vaccinate against HPV.”
It is therefore a social awareness campaign, which comes to life with the faces of 6 talents who have generously lent themselves to the cause: Pecco Bagnaia and his wife Domizia Castagnini, Eleonora Carisi, Shade, Pietro Morello, and psychologist Cruda.
As a hero asset, a video for social channels with an original soundtrack composed by rapper Shade, featuring one of his freestyles. The final call to action centered on a very clear goal: to bring as many people as possible to the vaccination Open Day on March 2.
Result achieved exceeding even expectations, with over 400 doses administered in 9 hours
It is the dawn of Valentine’s Day and the city is waking up in an unusual way.
On the bridge in front of the Gran Madre is a giant banner, totally unmarked, with the question “What would you do for love?” At the same time, postcards and stickers with the same inscription begin to appear in the city. There are hundreds of them and they can be found everywhere: shop windows, club bathrooms, windshields, lampposts, school and university bulletin boards.
Thus began the word of mouth: social media filled with content and newspapers, particularly La Stampa, with articles.
Three days later, on February 17, comes the answer to the question, “The true gesture of love is to vaccinate against HPV.”
It is therefore a social awareness campaign, which comes to life with the faces of 6 talents who have generously lent themselves to the cause: Pecco Bagnaia and his wife Domizia Castagnini, Eleonora Carisi, Shade, Pietro Morello, and psychologist Cruda.
As a hero asset, a video for social channels with an original soundtrack composed by rapper Shade, featuring one of his freestyles. The final call to action centered on a very clear goal: to bring as many people as possible to the vaccination Open Day on March 2.
Result achieved exceeding even expectations, with over 400 doses administered in 9 hours
Year
2025
