TIM "scialla" with Armando Testa
Since 30 January, TIM’s new print format national poster campaign is on air with Consumer di TIM, Telecom Italia’s mobile brand.
Entrusted to Armando Testa, the campaign presents the TIM Young offer, aimed at a young target.
This explains the choice of the comic and the use of very "young" language, already trialled in online activities.
Marking the continuation and enrichment of the partnership between Telecom Italia and Armando Testa, in this first release many new graphics capitalize on the work done in recent years, making TIM communications even more recognizable.