LAVAZZA PROJECT “2030 WHAT ARE YOU DOING?”
For this year's Lavazza Calendar we have worked directly with the UN.
The “2030 What are you doing?” calendar focuses on the 17 Sustainable Development Goals and it boldly looks ahead, serving as an artistic megaphone for the challenges set by the UN to safeguard the planet by 2030.
So as an exception for any calendar, it contains 17 pages, just like the number of objectives and our protagonists: some are well-known personalities others less so but they are all already actively committed for 2030.
What's more for the first time, the Lavazza Calendar has also been launched on TV featuring five commercials. #2030whatareUdoing.